Those that have a limited knowledge of the acronym seo will often times assume it just means that you do one or two things. In the past, you could easily do that. You could set up a page and change the title tag and create a wealth of traffic just with a few edits. That’s not the case today, as you will need to work with internet marketing on a larger scale. In fact, this can easily become incredibly difficult over time. The problem becomes the definition, and that is in contrast to what popular opinion is. Working with search engine optimization means that you have to work on 3 pillars that all come together to shape the umbrella’s path. The same can be said about internet marketing, which is crucial to establishing the right kind of traffic. Organic traffic does not just come though, it takes time to process and can be a matter of implementing several different pieces. The following are the 3 pillars that you need to work with if you want to compete with larger sites today.
Keyword Selection and Focus
The first thing that you will need to do is focus on keywords that are relevant to your niche. Focusing on these will help you create influence wherever possible. This is not a repetition quota, but rather a focus on the searches that you want to target. When you isolate certain phrases, you are going to be leveraging the results that are found on the web and point them to your page in a very targeted manner. Without doing that, you’re going to end up seeing diminished returns overall. Do not focus on high competition words, instead, focus on smaller keywords so that your density flows naturally through your site. This takes time, and effort. You could do it on your own or hire a seo company to focus on these things.
The second pillar of seo is backlink generation. When you’re looking at creating market share, you need to focus on backlinks. Creating these is not easy, as you will need to make sure that you’re gaining things the hard way or through the very nuanced selection cycle. This means that you need to create links that are going to help you chase the right elements overall. Generating the right options means that you will need to curate content that is impactful. If you can make an impact with your content, you will get more people interested in what you’re doing. That means that you will have natural sharing power, and that is far better than other solutions that you will find on the web. The goal here is to ensure that you are engaging the right components to get you noticed on the web. Links go a long way to building recommendation and authority.
Speed of Site
The next pillar that you want to tackle, and perhaps one of the most important elements when dealing with organic traffic is the speed of your page. If you have a content management software installed find a way to cache it faster so that your delivery mechanism is far speedier than your competition. Furthermore, optimize all the images, code, and everything that you want loaded into the browser so that it works as fast as possible and even with mobile technology. The speed of your site will impact your rankings and flow of traffic, guaranteed.
The above pillars are just the beginning framework of seo today. You will find that there are other components that come into fruition as well and that’s something worth looking into as a whole. Optimization strategies hinge on the above, and then branch out from there