URL Optimization: Best Practices for Successful SEO

When talking about search engine optimization, the first thing that will come to people’s mind is keyword. It is essential for the SEO campaign to have a keyword to use, be it in the content or even in the URL. URLs, as a matter of fact, require the presence of the keyword in order to let visitors know more about your website.

seoThe structure of the link must be optimized as much as possible. After all, making sure that the link has the proper structure can improve the results of your SEO campaign. It would be beneficial to remember some best practices for proper optimization of URLs when one wants to have better SEO results.

Take note of the words used in the URLs.

The most important element to have in the link is the keyword, of course. Having the keyword in the URLs can really provide you with numerous SEO benefits. Other elements include the domain, subdomain, folders, and page elements.

When structuring URLs, it is essential to consider several important factors, such as:
1.Descriptive URLs.

When you are not using keywords in the link, it is better to use descriptive words instead that best describes the content of the page. The more obvious the link is, the better the SEO results will be.

2.Keywords. Having keywords in the URLs is a good thing.

However, you should also consider where to place these keywords. As much as possible, one should put the keywords at the beginning since search engines tend to give less importance to words at the end of the URLs.

3.Shorter URL.

It is actually better to have shorter URLs since these are quicker to time and easier to remember. Moreover, the fewer the words used in the link, the more value the search engine spiders can give to your website.


Never use the same words in the URL. For example, having the same name for a section as well as a subsection can be quite confusing.

5.Long keywords.

It might be unavoidable for you to have long keywords. If that is the case, then you better avoid using categories as well as subcategories in the link.

6.Keyword stuffing.

Never stuff keywords into the URLs.

7.Capital letters.

Never use capital letters in the link.

8.Unnecessary parameters.

For URLs, it is highly recommended to avoid parameters like % or ?. Clean URLs score higher in SEO. It is more usable too.

9.Page title.

It is not necessary to make the URLs the same with the page title. For example, if you are making a blog, you are not required to make the blog address the same as your blog title.

Know More About the Static vs. Dynamic URLs

Dynamic URLs are basically those links generated by CMS and web servers. Most of the time, such URLs are generated with lots of unnecessary parameters and characters. URLs with these unnecessary stuff are non-SEO friendly. On the other hand, static URLs are handmade links. Static URLs appeal more to search engine spiders, especially when you make these links easier to decipher.

Avoid Duplicate URLs

Duplicate URLs can get you penalized with search engines, even if you are not aware of these duplicated links. It is especially easier to have duplicate links when the URLs for your website are dynamically generated. Coping with duplicate links is possible with two options. The first option is to use the canonical tag after choosing the best link. The second option is to use a 301 redirect where the duplicated link redirects visitors to the main website. You can use either one of these, whichever suits your needs the most.

Learn How to Use Subdomains

Subdomains are highly useful when you have several different parts to your website. When using subdomains, you must be extremely careful that this will not be considered as a separate entity. Pay attention so that it can be considered as a part of your website. Excessive use of subdomains can really affect your SEO results so be sure to do it properly and meticulously.

Know How to Use Word Separators

Word separators are basically those characters that separate one word from another when it comes to the URLs. Nowadays, the highly recommended word separators are dashes and hyphens. This is due to the fact that search engines are already programmed to read through these characters.

It is not recommended to use underscores as word separator just yet, though. Using underscores should be minimized. The reason for this is that search engines are still working on having their spiders read underscores as word separators in URLs.

Space is not entirely recommended as a word separator. When the URLs are converted, the space will be rendered as %20. That is not an optimal way to render a URL so one should avoid using space as word separator.

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